FullDiary vs Fresha
The simpler alternative to Fresha.
FullDiary does the part you actually live in - the booking page, the live diary, deposits, reminders, messages and forms - for 9.99 GBP a month a person, never more than 39.99 GBP however big the team. Here is the honest comparison, with Fresha's own UK numbers, checked 16 September 2026.
Free for 20 bookings a month. No card, no contract, no commission.
The numbers, side by side
Both columns told straight.
Fresha charges per bookable team member with no ceiling; FullDiary Pro stops at 39.99 GBP a month, and invoices and quotes ride on it. The table is their published UK numbers next to ours, checked 16 September 2026.
| FullDiary | Fresha | |
|---|---|---|
| Software, one person | 9.99 GBP a month on Pro - or free for 20 bookings a month | 14.95 GBP a month after a 7-day trial |
| Software, five staff | 39.99 GBP a month - Pro never costs more, however big the team | 49.75 GBP a month (9.95 GBP per bookable team member) |
| Free tier | 20 bookings a month, for as long as you like - reminders, messages and forms included | None - a 7-day trial, then a subscription |
| Commission on bookings | None, ever | A 20% one-time fee (minimum 4 GBP) when a new client finds you through the Fresha marketplace; none on your own links |
| Card payments | Your own Stripe account: Stripe's standard rates, FullDiary adds nothing on top and never holds your money | Processed by Fresha: 1.40% + 25p online, 1.19% + 20p in person |
| Deposits against no-shows | Yes, on every plan - into your own Stripe | Yes |
| Automatic reminders | Yes - email on every plan, the day before and the morning of, and text reminders as well on Pro: 50 a month for each person, and more from 4p a text. Clients move their own booking from the confirmation | Email included; texts 6p each after 20 a month |
| Bringing your client list | Import a CSV yourself on the Customers page - free, on every plan, with the column mapping shown | Export your client list from your Fresha account |
| A marketplace between you and your clients | No - your booking page is yours alone, and nobody lists a rival shop next to it | Yes - your profile sits in the Fresha marketplace, and a new client's first appointment there carries the 20% fee |
| Invoices and quotes too | Included in Pro: AI invoices and quotes, QuoteChaser follow-ups | Not part of Fresha |
Software, one person
FullDiary
9.99 GBP a month on Pro - or free for 20 bookings a month
Fresha
14.95 GBP a month after a 7-day trial
Software, five staff
FullDiary
39.99 GBP a month - Pro never costs more, however big the team
Fresha
49.75 GBP a month (9.95 GBP per bookable team member)
Free tier
FullDiary
20 bookings a month, for as long as you like - reminders, messages and forms included
Fresha
None - a 7-day trial, then a subscription
Commission on bookings
FullDiary
None, ever
Fresha
A 20% one-time fee (minimum 4 GBP) when a new client finds you through the Fresha marketplace; none on your own links
Card payments
FullDiary
Your own Stripe account: Stripe's standard rates, FullDiary adds nothing on top and never holds your money
Fresha
Processed by Fresha: 1.40% + 25p online, 1.19% + 20p in person
Deposits against no-shows
FullDiary
Yes, on every plan - into your own Stripe
Fresha
Yes
Automatic reminders
FullDiary
Yes - email on every plan, the day before and the morning of, and text reminders as well on Pro: 50 a month for each person, and more from 4p a text. Clients move their own booking from the confirmation
Fresha
Email included; texts 6p each after 20 a month
Bringing your client list
FullDiary
Import a CSV yourself on the Customers page - free, on every plan, with the column mapping shown
Fresha
Export your client list from your Fresha account
A marketplace between you and your clients
FullDiary
No - your booking page is yours alone, and nobody lists a rival shop next to it
Fresha
Yes - your profile sits in the Fresha marketplace, and a new client's first appointment there carries the 20% fee
Invoices and quotes too
FullDiary
Included in Pro: AI invoices and quotes, QuoteChaser follow-ups
Fresha
Not part of Fresha
Fresha prices and fees are UK rates read from fresha.com/pricing on 16 September 2026; they can change, so check their page before deciding. Fresha is a trademark of its owner. FullDiary is made by Cynical Software Ltd, an independent company not affiliated with or endorsed by Fresha.
The FullDiary column
Where FullDiary is better.
FullDiary is deliberately simpler: the booking page, the live diary, deposits, reminders, messages and forms, done properly - priced so the software bill stops growing at the fourth chair.
A price with a ceiling
Pro is 9.99 GBP a month a person and never more than 39.99 GBP, whether you have four staff or ten. From the fourth person on, hiring the next chair costs you nothing extra here.
The rest of your admin, same login
Pro is not just the diary: AI invoices and quotes written from a sentence, QuoteChaser politely chasing the quiet ones. One bill for the whole back office.
Your own Stripe, our zero
Deposits and payments land in your Stripe account directly. FullDiary never holds your money, adds 0% on top of Stripe's standard rates, and takes no commission on any booking, ever.
A free tier that exists
20 bookings a month free, forever - the booking page, the live diary, the QR card, reminders, messages, forms and the client import included. Quiet months cost nothing, and nothing expires after a week.
Every claim above is the same enforced product the main FullDiary page sells, or the full matrix on the pricing page.
The real thing
The screen your shop lives on.
Every picture on this page is a capture of the working product, taken from a shop running on FullDiary. This one is a recording.
Someone running late? Drag their booking to another column or time and drop it. The diary updates and the customer gets the new time by email. (A real screen recording.)
- Drag a booking to a new time - the emails follow it
- Draw across an empty space to book a walk-in
- Done, no-show or cancelled, marked as you go
- One tap makes it full screen for the tablet by the till
What comes with it
Everything in the FullDiary column.
The table prices the product. This is the product: every line below is live today, on the plans the pricing page says.
- A booking page in your coloursLogo, colour, photo, page style and font, with each person's photo and services. One link for the bio and the QR card.
- The live diaryEvery person a column, walk-ins drawn in, drag to move with the customer emailed, one tap to full screen for the screen by the till.
- Deposits into your own StripeA deposit or the full price as they book, on every plan. The slot is confirmed when it is paid and the money lands with you.
- Reminders on every planEmail the day before and the morning of, and texts as well on Pro. Customers move or cancel their own booking from the confirmation.
- Messages, both waysPress Message on any booking. They see it on their booking page and reply into your inbox. Every plan.
- Forms before the visitPatch test, consent, intake, pet details and more, asked on the booking page with a typed-name agreement. On the profile with a PDF.
- Visit records in your trade's fieldsColour formula, clipper grade, mileage, pain score: filled in from the diary card and there next time. Share with the customer if you choose.
- Two services, one visit, and a waiting listA cut and a beard in one booking. When a day is full, customers join the list and a cancellation offers them the slot.
- Packages and regulars on repeatSell a block of sessions paid up front on Pro. A regular's slot repeats itself weekly, fortnightly or every few weeks on every plan.
- Travel charges for mobile workGo to your customers? On Pro, your own price per mile goes on each booking, from the real driving distance, before they book.
- A login for everyone, with a ceilingEach person gets their own login and sees the day on their own phone. Pro is 9.99 GBP a month a person and never more than 39.99 GBP, so from the fourth person on, a new junior does not raise the bill.
- They come backA rebook reminder when the next visit is due and a review ask with your Google link, one email each.
- Bookings become invoicesOne click on the diary card turns a finished booking into a draft invoice. Quotes on the same login.
- The numbers, without a spreadsheetMoney in the book for the next 30 days, takings, busiest hours and what no-shows cost, live on the overview.
- The phone app, in the stores soonFullDiary for iPhone and Android: the diary, messages, customers, invoices and reports in your pocket, with a push the moment a booking lands.
If you switch
An afternoon, start to finish.
- 01
Answer six quick questions
Pick your trade and the services, hours, forms and booking rules come filled in. Change anything and go live, then add your logo and colour whenever you like. No card, and the free tier does not expire.
- 02
Bring your customer list
Export your clients as a CSV and import it on the Customers page. The column mapping is shown so you can correct it, and it is free on every plan.
- 03
Put your link where clients already find you
Google Business Profile, Instagram bio, the QR card by the mirror. Your regulars book the same shop at the same address - just without ringing you.
- 04
Run the day on the live diary
Walk-ins typed straight in, drag a booking when someone runs late, and every staff member sees the day on their own phone.
Your Fresha bookings finish where they are; new ones come through your FullDiary link. Anyone who books once is saved, and anyone you type in once prefills forever.
FAQs
The switching questions, answered straight
What it costs, what happens to your clients, and how the switch works - said plainly, so the table above holds up.
Something else on your mind? Ask a human.
Is FullDiary affiliated with Fresha?
No. FullDiary is made by Cynical Software Ltd, an independent UK company, and this page is not endorsed by Fresha. The Fresha prices and fees quoted were read from their public UK pricing page on 16 September 2026; prices change, so check fresha.com/pricing before deciding anything.
Does FullDiary have a marketplace like Fresha's?
No. A Fresha marketplace booking from a brand-new client carries their 20% first-appointment fee (minimum 4 GBP). FullDiary is your own booking page for the clients you already reach - Google, Instagram, the QR card, word of mouth - and no booking of any kind carries a fee.
Can I import my client list from Fresha?
Yes. Export your clients from Fresha as a CSV and import it on the Customers page: the column mapping is shown so you can correct it, and any skipped row is reported with its line number. Nobody retypes 800 clients, and the import is free on every plan.
Do patch tests and consent forms come across?
FullDiary has its own: pick the patch test, consent or intake template under Your shop, Forms, attach it to the services that need it, and it is asked on the booking page before the visit with a typed-name agreement. Every answer sits on the client's profile with a PDF, on every plan.
What happens to the money when a client pays a deposit?
It lands in your own Stripe account - FullDiary never holds it. Stripe's standard processing rates apply and go to Stripe; FullDiary adds nothing on top and takes no commission on bookings, ever.
Is it really free to start?
Yes: 20 bookings a month free, with the booking page, the live diary, the QR card, reminders, messages and forms included. No card to start, nothing expires, and Pro is 9.99 GBP a month a person, never more than 39.99 GBP, when you outgrow it.
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